Why do some people prefer Windows XP and Mac OS X over Windows Vista? After all, Vista is pretty and sleek and much more advanced than XP, and, in many areas, Mac OS X. Why is there so much love for Xbox, but none for Windows Mobile? Why do BlackBerry users love their BlackBerrys, but the public is lukewarm about Palm devices? Why is the Amazon Kindle, which is an unsophisticated, clunky, poorly designed gadget so popular with owners? Why do people love plain, ugly Gmail? The answer to these questions is a mystery to most of the companies that make PCs, gadgets, consumer electronics devices and to software makers. The reason is that they their research never seems to get at the root cause of user happiness and misery: Control. Give me control, and I will love your product. It’s as simple as that.
Original post by Mike
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