We already caught sight of some of Philips’ new OLED lighting concepts, but when it comes to something like a massive OLED wall there’s really no substitute for a proper video, and Philips itself has now kindly provided one for all to enjoy. As you can see for yourself after the break, the wall reacts directly to folks passing by, which turns out to be a surefire to get folks dancing and more generally make fools of themselves — all in the name of progress, of course. If that’s not enough OLED for one day, you can also check out a slightly less entertaining video of Philips’ OLED chandelier concept, which is a tad less interactive but considerably more likely to turn into an actual product.