RFID technology has turned up in plenty of surprising places, but there hasn’t exactly been the explosion of iPhone-related development that you may have expected. The lack of an easily accessible RFID reader may have something to do with that, but that doesn’t seem to have stopped the folks behind the Touch research project, who rigged up a not-so-discreet RFID reader and put it to some fairly inventive tasks. That includes assigning various media to different objects, like a Bob the Builder video clip that’s linked to a Bob the Builder toy, a clip of Chuck Norris kicking a car in the face that’s linked to a Chuck Norris action figure (which doesn’t even have an RFID chip), and a dynamically-updated MAKE podcast that’s linked to a slightly nerdy fellow. Of course, all of this is primarily a proof of concept, and the researchers behind the project see plenty of potential for other applications, including everything from gaming to marketing. Head on past the break to check it out in action.

[Thanks, Thorleif]