As much as we’d like this to be a still from a new, secretly-in-development Cronenberg movie, it’s actually an image of the nightmare-inducing mechanical heart that stars in a new series of Sony ads set to air during England’s World Cup qualifying campaign on ITV. The hook, of course, is that the heart is apparently built (by special effects house Artem) almost entirely from Sony gear, including parts from BRAVIA TVs, Blu-ray players, VAIO laptops, Cybershot cameras, PS3s, and even the odd Walkman. No word of any public showings of the heart just yet, but you can check out one of the commercials after the break, and another by hitting up the read link below.